Adidas Football
Developing a UGC platform to showcase the unseen footballing talent, and bridge a community of fans.
Deliverables:
Create and define game mechanics for challenge - reward system
Optimise app on-boarding workflow & early use experience
Explore design patterns for UGC driven platform - native iOS
Contextual interviews to define existing gaming/football behaviours of intended target audience
Ethnographic research with partnered athletes
Further project details are available on request, in-person.
Please contact me via email: jtradex@gmail.com